About Houra Amin, the founder
Following a MSc in Instructional design and learning technologies, I founded Blue Jay Learning consultancy and have been applying my academic and industry experience to advise organisations on how to best support the learning and development of their people.
My passion lies in helping companies leverage the power of technology and behavioural science to deliver engaging learning experiences that drive real business results. I’ve partnered with leading global organisations, including Fortune 500 members, FTSE 100 companies, and household brands across various sectors, to elevate their learning and talent development initiatives.
My approach is rooted in evidence-based principles. I draw upon the fields of behavioural science, neuroscience, and psychology to design engaging and inclusive learning experiences that optimise knowledge retention and improve performance. This commitment to future-proofing skills allows me to create a more agile workforce empowered to navigate the evolving challenges of today’s dynamic work environment.
Beyond my client work, I actively contribute to the learning and development community. As a judge for the Learning Technologies Awards, I help recognise excellence in the sector.
Additionally, I serve as a mentor for the Learning Network fostering the development of aspiring learning professionals.
Our approach
OUR APPROACH
We want to understand your WHY so we can help you with WHAT and HOW.
WHY
We start by asking ‘WHY’. We listen to the needs, goals, and challenges of your business and your people. We don’t settle for quick fixes, we aim for long-term results. We deliver value, not just content.
WHAT
We design and deliver human-centred upskilling programmes that are tailored, engaging, and effective.
HOW
We focus on ‘doing’ not ‘knowing’. We apply insights from behavioural science to enhance learning outcomes and performance.
Our values
Curiosity
We are relentlessly seeking new knowledge and exploring innovative trends to offer the most effective solutions to clients.
Courage
We encourage bold experimentation to drive positive change and achieve tangible business results for our clients.
Growth
We are committed to continuous growth, for ourselves, the individuals we empower, and the organisations we serve.
Let’s Talk About Your Project
Always open to discuss new projects, creative ideas and opportunities.